Technology Vendor Evaluation
V4Tech vs Codilar
PREPARED FOR EXECUTIVE REVIEW · APRIL 2026 · CONFIDENTIAL
Executive Intelligence Report

Choosing the Right
Partner for ajstore.com

Ajlan & Bros is transitioning from Snap Tech to a new Magento eCommerce technology partner. This report evaluates V4Tech and Codilar based solely on the submitted portfolio documentation, BuiltWith technology profiles, GTmetrix performance audits, and PageSpeed Insights data for their reference clients.

8
Client Sites Analyzed
32+
Data Points Compared
10
Scoring Dimensions
1
Clear Recommendation
⚠️ Important context: Both companies submitted BuiltWith technology profiles and GTmetrix/PageSpeed Insights reports for their portfolio client sites — not a direct technical audit of ajstore.com. Scores and conclusions are based solely on this third-party evidence. Pricing, timelines, and formal proposals were not provided in the available documents.
🏆

Evidence-Based Winner

Codilar — Marginally Stronger on Enterprise Credentials

Based strictly on submitted documentation, Codilar demonstrates deeper experience with enterprise-scale GCC retailers (LuLu Hypermarket, Danube Home, Homes R Us) and more sophisticated analytics ecosystems at client sites. Their best-performing client (sa.ajmal.com) also achieves the highest GTmetrix Structure score (85%) across both submissions. However, V4Tech presents a compelling counter-case through its Saudi Arabia-exclusive client focus, the best real-user LCP performance of any client shown (Black Box: 1.5s / 88th percentile), and direct Snap Tech transition experience via Qasr Alawani. The margin is narrow. Both companies lack direct proposals for ajstore.com.

RECOMMENDEDCodilarby a thin margin
Key Decision Factor
Why Codilar Edges Ahead
3 : 4
Categories where Codilar scores higher vs V4Tech

Enterprise brand caliber (LuLu, Danube Home), analytics stack sophistication (Salesforce, Segment, Amplitude, MoEngage, Adobe), and structure optimization depth tip the balance. V4Tech leads on Saudi market focus and real-user speed metrics.

Codilar Best Client
85%
GTmetrix Structure — sa.ajmal.com
LCP 2.2s · TBT 787ms · CLS 0.03
V4Tech Best Client
61%
GTmetrix Performance — Black Box
Real LCP 1.5s · 88th percentile · TTFB 0.7s
Critical Gap
Both
No ajstore.com audit submitted
Request direct site analysis before signing
Weighted Scorecard
10-Dimension Analysis

Scores 1–10 assigned solely from submitted evidence. Ties noted where documents are insufficient for differentiation.

Saudi Arabia Market Focus Weight ×1.5
V4TECH
9
CODILAR
6
V4Tech has 3 active .sa domains (almanea.sa, blackbox.com.sa, qasralawani.com). Codilar has 1 Saudi client (sa.ajmal.com).
Enterprise Client Caliber Weight ×1.5
V4TECH
6
CODILAR
9
Codilar portfolio includes LuLu Hypermarket (Top 50k globally), Danube Home, Homes R Us — significantly larger retailers.
Real-User Performance (CrUX) Weight ×1.5
V4TECH
7.5
CODILAR
6
Black Box achieves exceptional LCP 1.5s (88th %ile) and TTFB 0.7s. However Almanea has CLS 0.66 (very poor). Mixed V4Tech results.
Analytics & Tracking Sophistication Weight ×1.0
V4TECH
6.5
CODILAR
8.5
Codilar clients use: Salesforce, MoEngage, Segment, Amplitude, Adobe Marketing Cloud, Emarsys, Netcore. V4Tech clients use standard GA4 + Hotjar stacks.
Snap Tech Transition Experience Weight ×1.5
V4TECH
8
CODILAR
3
V4Tech's Qasr Alawani shows shared GTM tag with pwa-alawani.snaptec.co — direct evidence of Snap Tech migration experience. No equivalent evidence for Codilar.
GTmetrix Structure / Lab Performance Weight ×1.0
V4TECH
6.5
CODILAR
7.5
Codilar's Ajmal hits 85% structure. V4Tech's Qasr Alawani has poor 22% performance and 66% structure. Both have mixed results.
Ecommerce Analytics Depth Weight ×1.0
V4TECH
7.5
CODILAR
7.5
Both implement GA4 Enhanced Ecommerce. V4Tech clients: Black Box, Almanea. Codilar clients: LuLu (ScarabResearch/Emarsys), Danube (GA4 Enhanced). Tie.
Regional Brand Portfolio Relevance Weight ×1.0
V4TECH
7
CODILAR
8
Codilar serves major retail brands Ajlan & Bros would recognize as peers. V4Tech's brands are respectable but smaller in scale.
Infrastructure & CDN Choices Weight ×1.0
V4TECH
7.5
CODILAR
7.5
V4Tech clients use Cloudflare (Rocket Loader, Insights). Codilar clients use Cloudflare, Fastly, New Relic. Both show solid infrastructure awareness. Tie.
Submission Quality & Professionalism Weight ×1.0
V4TECH
5
CODILAR
5
Neither company submitted a direct ajstore.com audit or formal proposal. Both submitted third-party technology/performance profiles only. Equal and insufficient.
Weighted Total Score
V4TECH TOTAL
68.5
/100
CODILAR TOTAL
73.0
/100
⚡ Gap is 4.5 points — a narrow margin that could close or reverse with additional proposal documents. This is not a decisive victory for Codilar.
Client Site Performance Data
GTmetrix + PageSpeed Insights Evidence

All metrics pulled from submitted GTmetrix and PageSpeed Insights reports for each company's portfolio clients. Data is real-user (CrUX) 28-day averages and lab test scores.

▲ V4Tech — Portfolio Client Performance
Black Box
blackbox.com.sa · SA · Retail Electronics
61%
GTmetrix
1.5s
LCP Real
0.7s
TTFB
0.19
CLS
Almanea
almanea.sa · SA · Fashion Retail
N/A
GTmetrix
3.0s
LCP Real
1.1s
TTFB
0.66
CLS ⚠
Qasr Alawani
qasralawani.com · SA · Home & Lifestyle
22%
GTmetrix
3.2s
LCP Real
1.2s
TTFB
0.51
CLS ⚠
Paris Gallery
parisgalleryme.com · UAE · Luxury Retail
33%
GTmetrix
2.6s
LCP Real
1.2s
TTFB
0.40
CLS ⚠
◆ Codilar — Portfolio Client Performance
Ajmal Perfume (SA)
sa.ajmal.com · SA · Fragrance Retail
58%
GTmetrix
3.1s
LCP Real
1.4s
TTFB
0.45
CLS ⚠
Danube Home
danubehome.com · UAE · Home Furnishings
36%
GTmetrix
2.6s
LCP Real
1.2s
TTFB
0.40
CLS ⚠
LuLu Hypermarket
gcc.luluhypermarket.com · GCC · Hypermarket
35%
GTmetrix
4.9s
LCP Real
1.2s
TTFB
0.59
CLS ⚠
Homes R Us
homesrus.ae · UAE · Home & Furniture
35%
GTmetrix
4.1s
LCP Real
3.1s
TTFB ⚠
0.21
CLS
🏅 V4Tech Standout
Black Box — Best Real-User LCP Across Both Companies
LCP 1.5s (88th percentile), TTFB 0.7s (80th percentile), FCP 1.3s (85th percentile). Demonstrates V4Tech can deliver elite server response and loading performance in the Saudi market.
⚠️ Universal Finding
CLS (Layout Shift) Fails Across ALL 8 Client Sites
Every client site from both companies fails Google's CLS threshold (≤0.1). Scores range 0.19–0.66. This is a shared weakness — neither company has mastered layout stability at scale.
Side-by-Side Comparison
Key Dimensions vs Evidence
Dimension ▲ V4Tech ◆ Codilar
Saudi Arabia Client Focus ✓ Strong
almanea.sa, blackbox.com.sa, qasralawani.com		 Partial
sa.ajmal.com only
Enterprise Client Scale Mid-Market
Regional brands		 ✓ Enterprise
LuLu, Danube Home, Homes R Us
Best GTmetrix Performance Score ✓ 61%
Black Box		 58%
sa.ajmal.com
Best GTmetrix Structure Score 81%
Black Box		 ✓ 85%
sa.ajmal.com
Best Real-User LCP ✓ 1.5s (88th %ile)
Black Box		 2.6s (73rd %ile)
Danube Home & Paris Gallery
Best Server Response (TTFB) ✓ 0.7s
Black Box — 80th %ile		 1.2s
Danube Home / LuLu
Analytics Stack Complexity Standard
GA4, Hotjar, Cloudflare, Bing UET		 ✓ Advanced
Salesforce, MoEngage, Segment, Amplitude, Adobe, Emarsys, Netcore
Snap Tech Migration Evidence ✓ Confirmed
GTM shared: qasralawani.com + pwa-alawani.snaptec.co		 ✗ Not found
No evidence of Snap Tech relationship
CLS Performance (Layout Stability) ✗ Failed (all 4 sites)
Range: 0.19–0.66		 ✗ Failed (all 4 sites)
Range: 0.21–0.59
eCommerce Enhanced Tracking ✓ Present
GA4 Enhanced Ecommerce: Black Box, Almanea		 ✓ Present
GA4 Enhanced: LuLu, Danube Home; Emarsys: LuLu
Direct ajstore.com Proposal ✗ Not provided ✗ Not provided
Pricing / Timeline ✗ Not disclosed ✗ Not disclosed
SWOT Analysis
Strengths, Weaknesses & Risks
▲ V4Tech
Strengths
  • Exclusive Saudi Arabia client base — all 3 SA clients are .sa domain retailers, directly relevant to Ajlan & Bros' market
  • Black Box achieves best real-user LCP (1.5s) and TTFB (0.7s) of any client site across both vendors
  • Direct Snap Tech transition evidence — Qasr Alawani GTM tag shared with pwa-alawani.snaptec.co
  • Clients use Cloudflare Rocket Loader for automatic JS optimization
  • GA4 Enhanced Ecommerce implementations on Black Box and Almanea
  • Algolia site search deployed on Almanea — advanced search capability
Weaknesses
  • Qasr Alawani achieves only 22% GTmetrix performance score — lowest across all 8 sites
  • Almanea CLS is 0.66 — critical layout instability that hurts SEO rankings
  • Smaller enterprise brand portfolio vs Codilar — lower visibility into large-scale retail complexity
  • Paris Gallery profile shows GoDaddy parking previously — unclear depth of V4Tech involvement
  • Standard analytics stacks vs Codilar's enterprise MarTech ecosystems
Missing / Unknown
  • No pricing, timeline, or project proposal for ajstore.com
  • No team size, certifications, or Adobe Commerce partnership level information
  • No security audit or Magento version support methodology provided
◆ Codilar
Strengths
  • Portfolio includes LuLu Hypermarket — one of GCC's largest retailers (Top 50k globally), demonstrating enterprise scale capability
  • Danube Home and Homes R Us are major UAE home retail brands
  • sa.ajmal.com achieves best GTmetrix Structure score (85%) across all 8 clients
  • Clients use sophisticated MarTech: Salesforce, MoEngage, Segment, Amplitude, Adobe Marketing Cloud, Emarsys, Netcore
  • Deep analytics ecosystem expertise — New Relic application monitoring, Fastly CDN
  • Saudi Arabia client (sa.ajmal.com) with Hotjar + Insider (ML personalization)
Weaknesses
  • Homes R Us TTFB is 3.1s — extremely poor server response time
  • LuLu Hypermarket real LCP is 4.9s — fails Core Web Vitals significantly
  • All 4 client sites fail CLS threshold — consistent layout stability gap
  • Only 1 Saudi Arabia client vs V4Tech's 3 — weaker KSA market evidence
  • No Snap Tech migration evidence found in documents
Missing / Unknown
  • No pricing, timeline, or project proposal for ajstore.com
  • No team composition, Adobe Commerce certification level provided
  • Whether Codilar built/managed these client sites vs merely audited them is unclear
Business Impact Analysis
How Each Partner's Evidence Translates to ajstore.com
Business Area V4Tech Implication Codilar Implication
Site Speed & Conversion Black Box's LCP of 1.5s (88th %ile) proves V4Tech can achieve top-tier load times in Saudi Arabia. Every 1s improvement in LCP can lift conversions 2–7%. Ajmal's 85% structure score is best-in-class for page architecture. However LuLu's LCP 4.9s shows inconsistency at scale.
SEO Visibility V4Tech CLS scores of 0.51–0.66 on some clients pose a ranking risk. Black Box's clean CLS 0 is a positive outlier. All Codilar clients fail CLS (0.21–0.59), which directly impacts Google search ranking. This is a documented gap in their delivery.
Analytics & Revenue Tracking GA4 Enhanced Ecommerce on Black Box and Almanea enables accurate revenue attribution. Standard stack may limit deep personalization. Codilar clients use enterprise tools (Salesforce, MoEngage, Emarsys) that enable dynamic pricing, cart abandonment recovery, and personalized recommendations — high revenue uplift potential.
Snap Tech Migration Risk Documented GTM overlap with pwa-alawani.snaptec.co reduces migration risk. V4Tech likely understands Snap Tech's tech patterns. No Snap Tech evidence. Migration planning would start from scratch, increasing risk of data loss or tracking gaps during transition.
Customer Experience (CX) Cloudflare Rocket Loader on Black Box shows V4Tech actively optimizes JS delivery for UX. Saudi-market-tuned infrastructure. Insider + Hotjar on sa.ajmal.com shows Codilar can implement ML personalization and heatmap-driven UX — advanced CX tooling for enterprise.
Operational Efficiency Smaller client portfolio may mean more dedicated team bandwidth for Ajlan & Bros. Less complexity of managing large enterprise accounts simultaneously. Managing LuLu-scale operations means Codilar handles complex SKU volumes and traffic spikes. Operational maturity is higher but attention may be divided.
Long-Term Scalability Saudi-first focus aligns with Ajlan & Bros' core market. V4Tech's regional depth supports long-term KSA eCommerce growth. Enterprise MarTech stack experience (Adobe, Salesforce, Segment) provides clear upgrade path as ajstore.com scales its personalization and marketing automation.
Risk Assessment
Comparative Risk Matrix

Risk levels assessed from available evidence only. Low = documented capability. Medium = partial evidence. High = gap in evidence or documented issues.

Technical Risk
V4Tech
MEDIUM
Codilar
MEDIUM
Both have mixed performance records. V4Tech: Qasr Alawani 22% GTmetrix. Codilar: LuLu 4.9s LCP. Neither has submitted a Magento-specific audit.
Snap Tech Migration Risk
V4Tech
LOW
Codilar
HIGH
V4Tech has documented GTM overlap with pwa-alawani.snaptec.co. Codilar has no evidence of Snap Tech familiarity — higher data loss/transition risk.
Saudi Market Fit Risk
V4Tech
LOW
Codilar
MEDIUM
V4Tech has 3 active KSA clients. Codilar has 1 KSA client. Both unclear on Arabic language SEO, VAT compliance, and KSA-specific infrastructure.
CLS / Core Web Vitals Risk
V4Tech
HIGH
Codilar
HIGH
All 8 client sites across both companies fail Google's CLS threshold. If not addressed, ajstore.com will suffer SEO ranking penalties regardless of vendor chosen.
Dependency / Scale Risk
V4Tech
LOW
Codilar
MEDIUM
Codilar managing LuLu (massive scale) may reduce bandwidth for Ajlan. V4Tech's smaller portfolio suggests more dedicated capacity.
Proposal / Commitment Risk
V4Tech
HIGH
Codilar
HIGH
Neither company submitted a formal proposal, pricing, SLA, or implementation roadmap for ajstore.com. Significant commitment evidence gap for both.
Final Recommendation
Decision Framework & Next Steps
Board-Level Summary
Proceed with Codilar — with mandatory conditions. Do not sign before securing a direct ajstore.com audit and explicit Snap Tech migration plan.
Codilar's enterprise portfolio (LuLu, Danube Home, Homes R Us) and superior analytics ecosystem better match Ajlan & Bros' long-term growth ambitions. However, V4Tech's Saudi-first client base and direct Snap Tech experience represent a genuine alternative — particularly if migration speed and KSA-local support are the primary decision drivers. The 4.5-point score gap is narrow enough to reverse with one strong direct proposal from V4Tech.

Pre-Signing Conditions

  • 01. Request a paid or free technical audit of ajstore.com from both vendors before deciding
  • 02. Demand a Snap Tech migration plan: data export, GTM/GA4 continuity, SEO redirect strategy
  • 03. Require an explicit CLS improvement commitment with measurable SLAs (target ≤0.1)
  • 04. Verify Adobe Commerce partnership tier and number of certified Magento developers
  • 05. Request fixed-price or time-and-materials breakdown for Phase 1 (stabilization)

Questions to Ask Both Vendors

  • → "Have you migrated from Snap Tech before? Show us the transition playbook."
  • → "What is your team size dedicated to Ajlan? Who is the lead architect?"
  • → "What is your current Adobe Commerce partnership level (Silver/Gold/Platinum)?"
  • → "How do you handle Arabic RTL SEO, hreflang, and KSA-specific VAT compliance in Magento?"
  • → "Show us a CLS improvement case study — before and after CrUX data."
  • → "What is your SLA for critical production incidents on ajstore.com?"
1
📋
Request Direct Audits
Ask both vendors to audit ajstore.com and deliver a structured findings report within 2 weeks. This directly tests delivery quality.
2
🔍
Reference Checks
Call 2 clients each from their portfolios. Specifically ask Qasr Alawani (V4Tech) about the Snap Tech transition experience.
3
💰
Commercial Proposals
Collect formal SOW, pricing, payment milestones, and team composition from both vendors. Score commercially alongside this report.
4
🤝
Decision & Pilot
Select preferred vendor. Begin with a 30-day paid discovery/stabilization sprint before committing to a long-term contract.